ANALYSIS OF MARKETING INFORMATION SYSTEMS AND CONCEPTION OF AN INTEGRATED MARKETING INFORMATION SYSTEM

نویسندگان

چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

An Integrated Geographic Information System and Marketing Information System Model

Maintaining competitive advantage is significant in this present day of globalization, knowledge management and enormous economic activities. An organization's future developments are influenced by its managements' decisions. Businesses today are facing a lot of challenges in terms of competition and they have to be in the lead by strengthening their research and development strategies with the...

متن کامل

Clarifying the Effect of Porter Greening the Competitive Advantage in the Marketing Process by Emphasizing the Marketing Information System and Information Behavior (Case Study: Oil Industry)

Objective: Study clarifies the effect of greening Porter's competitive advantage in the marketing process by emphasizing the marketing information system. Method: Study used applied developmental and qualitative method. Population included experts and marketing and environmental experts of oil companies, from which 13 samples were selected by targeted snowball method for semi-structured intervi...

متن کامل

An Assessment of Agricultural Marketing Information System among Farmers Associations in Kano State, Nigeria

This study was conducted based on primary data collected using a questionnaire. A total of 90 respondents among farmers associations were interviewed in Kano state of Nigeria. Therefore, double stage stratified and purposive simple random sampling technique was used to select 30 respondents in each of three (3) farmers associations, one from each of the three (3) agricultural zones of the state...

متن کامل

Contemporary Concept of Web Based Integrated Marketing Information System

The article presents a new concept in integrated marketing information system. The concept is conformable to the possibilities of some new information and communication technologies, standards and protocols. The basic tasks of the Marketing Information System are contingent upon what the integrated system is made of. What is offered here is the integration of the data and the information system...

متن کامل

Geographic information systems as a marketing information system technology

Marketing information systems (MKIS) are decision support systems targeted at marketing-specific decisions. One of the most widely disseminated MKIS models divides the marketing decision universe into four domains and links these domains to each other and to other marketing activities. Unfortunately, there is little guidance on the construction of specific MKIS targeted at problems in these dom...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: International Journal of Computing

سال: 2014

ISSN: 2312-5381,1727-6209

DOI: 10.47839/ijc.3.2.296